In the realm of ideas
For more than a year now, Miele's budding talent has been playing and researching in the Ideenreich company-affiliated day care centre for children in Gütersloh. In the direct neighbourhood of the company's headquarters, young children are taken good care of whilst their parents are at work at their desks or in washing machine production. From babies to children almost of school age, around 70 children visit the Gütersloh nursery. 'Spirit of Research', a glove puppet with a telling name is always present: research, experimentation and trial and error plays a key role at the IdeenReich centre.